Ascensus Debuts AI-Driven Virtual Coach for Personalized Financial Wellness

DRESHER, Pa., May 4, 2021 / PRNewswire / – Ascensus – whose technology and expertise are helping millions of people save for retirement, education and health – has added AimeeTM from Financial Finesse to its financial wellness offering: Artificial Intelligence motivates employees everywhere.

Aimee is a unique virtual coach available to all Ascensus and Institutional Affiliate Plans that offer savers the Financial Finesse program. With the help of machine learning, employees receive personalized instructions in real time that they can use to build short-term financial resilience and take long-term financial goals into account. For consultants looking to offer innovative retirement plan solutions that incorporate financial wellbeing for employers, Aimee further delves into the value and appeal of the financial wellness benefit.

The launch of Aimee is the latest in a series of strategic technology investments Ascensus has made to provide more personalization and guidance throughout employee retirement. In 2020, the company launched the READYSAVETM Retirement Mobile App and announced the expansion of its managed account investment offering. Further managed account providers are to be added by 2021 May 2021The Ascensus digital financial wellness experience will benefit from these Aimee-enabled enhancements:

  • Greater personalization: Real-time guidance and custom action plans are designed to help meet individual milestones.
  • Increased Engagement: Dynamic financial wellness scores and a dashboard motivate employees to continuously track and improve their progress.
  • Improved Reporting: Aimee captures insights into top employee financial issues and priorities to shed light on employee wellness trends for employers.

“In today’s world, providing employees with access to personalized counseling and educational services like Aimee can lead to more informed financial decisions,” he said Kevin Cox‘Ascensus’ President of Retirement. “Ascensus is proud to partner with Financial Finesse, which continues to provide innovative solutions to consultants who wish to provide Plan Sponsors and their employees with tools that can lead to a safer retirement.”

Financial Finesse has been offering its Fortune 1000 level financial wellbeing benefit through Ascensus since 2018. The company built Aimee based on years of one-on-one financial coaching from its network of CFP® professionals and two decades of proprietary data, the award-winning Financial Wellness Think TankTM and behavioral research. Financial Finesse never requests, promotes, or sells products, making them a well-coordinated partner for Ascensus and a complementary source of insights and tools for consultants and their clients.

“Ascensus is breaking new ground with the introduction of Aimee to provide unlimited, personalized financial coaching to every single retirement participant, regardless of income, job type or other factors,” he says Liz Davidson, Founder and CEO of Financial Finesse. “To the best of my knowledge, you are the only record holder who has made an investment of this magnitude in an independent financial wellness program to create retirement plans that truly prioritize participants.”

“The launch also underscores Ascensus’ s commitment to support its retirement advisors who can now easily combine world class financial coaching with their own world class offering,” concludes Davidson.

About financial finesse
Financial Finesse is the nation’s leading independent provider of unbiased financial wellness programs in the workplace. Since 1999, the company has helped more than 10,000 companies improve their bottom line and become more competitive by empowering their employees to achieve financial security. The company’s award-winning financial wellness programs are made available to employees free of charge as an employer-sponsored benefit. With highly personalized and ongoing one-to-one coaching from CFP® experts, virtual coaching with AI support, live workshops, webcasts, teaching materials and content, Financial Finesse reaches over 2.4 million people every year.

About the climb
Ascensus helps millions of people save for what matters – retirement, education, and health care. Through co-branding, private label and other government partnerships, our technology, market insight and business literacy enhance the growth and success of our partners, their customers and savers. Ascensus is the largest independent record keeping, third party administrator and government savings broker in the EU United States. Please visit for more information.

Get the latest trends and insights based on our proprietary data from more than 113,700 retirement plans, 6.0 million 529 accounts, 426,500 health savings accounts and 23 ABLE plans. * Inside America’s Savings Plans shows the average savings levels of these tax-privileged accounts and showcases schedule features that encourage participation and growth. The report on the state of savings describes how plan contribution and withdrawal behavior has changed in the course of 2020 and since the adoption of the CARES Act.

*From December 31, 2020.


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