Caring For The Heart: 5 Questions With Founder Of Relationship Wellness Start-Up, ReSET
Lawyer and social entrepreneur Shen Xiaoyin shares how her new start-up is helping improve relationships
Asians are generally not very good at talking about our feelings, especially when they are in trouble. It’s a stereotype, but one that unfortunately contains some truth.
However, we don’t have to go through emotional struggles alone. External help is offered by local social enterprises such as B. the new start-up ReSET for social impact. The aim is to help people in Asia improve their mental well-being and relationships by connecting them to key information sources such as marriage counselors, private investigators, or meditation specialists.
The website is already filled with useful resources. There is a “knowledge library” of articles, inspiration, and even self-assessment to give users more perspective on topics related to the relationship. You can also get in touch with the various experts and professionals working on ReSET’s emotional support programs, which will be rolled out from November 21st. In the meantime, ReSET is already hosting regular events and workshops.
Make sure your app is released early next year. Xiaoyin assumes that this will change fundamentally. Over 2,000 users have registered since the start-up started in October. With a lot more innovative resources, they aim to reach 200,000 users by 2019.
In our chat with Xiaoyin, she shares what the inspiration behind the start-up is, why it is okay to seek external help and much more.
Hello Xiaoyin! Can you tell us more about how your start-up ReSET works to help individuals cope with their difficult relationships?
ReSET is a young tech start-up in the field of relationship wellbeing. It is a one-stop platform that offers programs online via the web and the app, and also conducts events and public relations offline to encourage couples to better communicate and improve various aspects of their relationships. For example, a couple who are having some communication difficulties may benefit from using our app (which is currently being developed) which has content and built-in features that encourage positive communication.
We are a social enterprise and member of raiSE with a mission to help couples improve their relationships and wellbeing through better communication. By developing and applying innovative technologies on our platform (web and app), we want to make knowledge and help more accessible to the general public. As part of our commitment to our social mission, we are committed to supporting at least 20% of our users from the disadvantaged groups defined by raiSE by making our resources freely available to our beneficiaries.
What inspired you to start ReSET?
ReSET was first triggered by my 2.5 years experience as a volunteer in law clinics where I saw many helpless people struggling with relationship problems. While seeking legal assistance, they need more emotional support, information, and perspective. My career as head of the legal department and chairman of the boards of leading online marketplaces in SEA has given me the opportunity to gain knowledge in the technology field. So I thought about why I shouldn’t apply my expertise to improve the scalability of the help. ReSET was born.
In addition to relationship resources, ReSET also offers information on mental wellbeing. How do these two goals – improving relationships and improving mental wellbeing – fit together for you and for ReSET?
ReSET uses a holistic approach that incorporates interdisciplinary and professional practices such as B. integrated positive psychology, counseling, wellness, etc. to stimulate positive change in relationships. Our methodology therefore relies heavily on research and experience and is therefore effective. As clichéd as it sounds, you have to be able to take care of yourself before you can take care of another. Hence, an individual’s own wellbeing is essentially essential to the happiness of two people together.
Many still consider it taboo to seek outside help for relationships (such as couple counseling) or think that it doesn’t work. What do you think about it? What do you want users who may be skeptical to know?
Yes, we affirm that such taboo or resistance consists of our own market research. That’s why ReSET is here to bridge the gap between needing help and reluctance to get help. Our platform, especially our upcoming app, is specially designed for users so that using our platform is a positive, beneficial and effective experience that is well integrated into our habits and daily life. Our holistic approach also distinguishes us from existing forms of help, e.g. B. Couples counseling or therapy, etc.
You studied law and worked as a lawyer for over 10 years before becoming a social entrepreneur. What inspired you to make the move? How did your legal background help you develop a start-up with a social impact?
A decade of legal education and experience is not wasted as it has given me a strong analytical mind and has developed not only practical and professional skills, but above all life skills, i.e. strength and resilience, which are essential to entrepreneurship. And I don’t just want to do business, I want to live a life of good and purpose. Hence, social entrepreneurship is the answer. In terms of the turning point, it may be a natural coming of age when I’m old enough to know what matters to me, including creating my own meaningful cause and walking my own path.