Fashion Newcomer Capsule Eleven Drops Best Collection Merging Unisex Cool With Spiritual Wellness

Unisex jewelry designs from London-based jewelry brand Capsule Eleven

Capsule eleven

Energy awareness and spiritual healing are the hype in 2021, along with an unprecedented focus in the fashion industry on sustainability and gender inclusion. Natalie Benmayor, founder and designer of the London jewelry brand Capsule Eleven, could have created the perfect storm at the perfect moment. “I wanted to start Capsule Eleven after identifying a niche in the market for a spiritual brand in the contemporary high fashion sector that has a wellness approach.” Benmayor says, “My dream is to niche a sustainable, gendered brand conquer, as I believe the former is now non-negotiable and the latter is the trend in fashion. “

Unisex jewelry designs from London-based jewelry brand Capsule Eleven

Capsule eleven

Capsule Eleven was developed in the midst of the 2020 pandemic and the brand’s sleek, sexy, yet modern design with symbols and strong lines has quickly achieved cult status. Benmayor’s personal style is a decided amalgamation of contemporary and vintage: “I look for strong basics from lesser-known brands and have often looked for them while traveling.” She is also a fan of Asian street style – “There is so much design talent out there”, but she also desires the more laid-back LA vibe.

Benmayor’s love for collecting individual items with a selective and considered buying behavior instead of a quick trend is also expressed in her creative work.

“I would like to describe the aesthetics of Capsule Eleven as contemporary, meaningful high fashion with a spiritual touch. I like to give the aesthetic a sense of depth and mystery with an energy. ”The founder tells me:“ The brand is also gender neutral and has an advantage. I think the unique aesthetic was derived from my mix of favorite influences from around the world that shaped me as a designer. ”

Natalie Benmayor, founder and designer of the London jewelry brand Capsule Eleven, wears her own … [+] Designs

Courtesy Natalie Benmayor

The Capsule Eleven name also reflects the brand’s spiritual heritage and a moment of happiness. One side of Benmayor’s family fled Egypt into exile in the 1950s, leaving nothing but their jewels, believed to be lost. Until recently. “We discovered these a few years ago in a vault in London and for me they represented a family time capsule, and the pieces inspired my first collection.” Benmayor is fascinated by numerology and antiquity and has incorporated this into her brand: “Eleven is a high number of vibrations that symbolizes the energy, inspiration and vision that form the core of the brand values. The core of the capsule items, which are at the heart of the brand’s DNA and intended to be valued as timeless personal staples. They are also representative and inspired by ‘time capsules’ that contain objects typical of the present moment that could be rediscovered in the future. “

Unisex jewelry designs from London-based jewelry brand Capsule Eleven

Capsule eleven

If you take a closer look at the Benmayor collection, you will discover a range of distinctive, chic and yet functional designs full of hidden symbolism. While someone who isn’t into spirituality can just buy the pieces from a design perspective, it really is the meaning behind each style that makes it a whole with added depth and mystery. “I think the discovery of the meaning of jewelry is firmly in the hands of the wearer.” In relation to each of her designs, says Benmayor. “On my website I have a section for each piece called ‘Delve Deeper’ where you can learn more about the inspiration and meaning behind the piece – if you wish.”

“For example, the Jewel Beneath collection is one of the most modern while it is based on archaeological finds. It’s a metaphor for lifelong hacking at ourselves to reveal hidden depths and find our true selves. The eye clip is literally a metaphor for opening the third eye. Many of the parts can be physically opened to store wellness items like crystals, CBD or aromatherapy oil, all of which were part of my personal healing journey. ”For certain designs, Benmayor offers a range of different crystals that customers can choose from and store them in their chosen pieces .

Unisex jewelry designs from London-based jewelry brand Capsule Eleven

Capsule eleven

Unlike many semi-precious jewelry currently on the market, you will quickly discover how solid and sturdy each Capsule Eleven piece is, even if the style seems deceptively delicate and thin. How can Benmayor, as such a young brand, juggle quality and cost?

“I wanted to offer my customers the best possible value in a competitive market, so this was my top priority. You need people who know they can count on your quality. ”Benmayor makes it a point to explain what is important to her and her brand:“ The parts are all made from recycled metal, which is more expensive, but this was crucial as sustainability is at the heart of the brand’s values. I would love to do solid gold and will do so in the near future, but I had to hold back on this to keep the initial cost down until I got better established. ”

Although Benmayor is hesitant to name her favorites from the collection, Benmayor admits that the Capsule Pendant Necklace, Capsule Crystal Ring, 11:11 Necklace, and Jewel Beneath Signet Ring are among her top picks. All models are available in both sterling silver and gold (24-carat gold-plated sterling silver).

Natalie Benmayor’s most popular 11:11 necklace from Capsule Eleven

Capsule eleven

Benmayor agrees with a lighthearted smile that “it felt like a bold move to launch Capsule Eleven amid the global pandemic,” but says that she had a very clear vision of the brand’s USP and what she wanted to achieve – ” so I felt confident I could trust ”. my stomach and off we go. “And the pub moment for the young founder came earlier than she had expected:” I think that was super early when my lookbook on 11.11. Yes’ to equip myself that day without still having Instagram! I started exclusively with them in mid-December. Eleven eleven (also the design of one of my signature necklaces) is a sign from the universe that you are on the right track and that your goals are quickly manifesting themselves. ”

As the founder of such a young brand in such a competitive industry, Benmayor has taken on every role as she has mostly worked on the brand on her own. “That ranged from design to production, branding, logo design, lookbook production, PR and marketing to contract and legal issues.” Benmayor continues that her biggest challenge was to bring high fashion, spirituality and gender fluidity within one brand umbrella balance and keep it consistent.

“What kept me going was all the positive feedback and comments from customers,” says Benmayor. “To be honest, I have the feeling that the brand has had a good energy since it was founded and I keep attracting incredible people helped them along the way and brought things forward. “

Unisex jewelry designs from London-based jewelry brand Capsule Eleven

Capsule eleven

The founder beamed about the next steps for Capsule Eleven, which is already gaining momentum in the fashion world: “I am currently working on new collections that will appear at the end of the year. Many of my pieces should be timeless and exceed the trend, so that seasonal drops only add freshness to the range and complement and complement what is available. I like to venture into fine jewelry, as I’ve already had a lot of inquiries for the pieces made of solid gold and diamonds, so it seems to be a natural development for the brand. “Fans of Capsule Eleven can expect 2 special collabs in addition to new drops, which are currently still top secret. Benmayor reveals that the first will be in the wellness area, as she sees the merging of costume jewelry and wellness as a very exciting new opportunity that has hardly been used in the way she wants to package it.

But Benmayor doesn’t stop there – it seems that the jewelry designer never intends to define her work simply by “jewelry design” or even “fashion”. “I’m also working on something with a space company that will start in 2022 and will be the first of its kind. One of the muses of my brand is a rocket scientist and one of the people I work with on it. We’ll soon have a fashion film as a teaser for what’s to come. “

Capsule Eleven’s contemporary jewelry collection can be viewed and purchased on the official website www.capsuleeleven.co.uk and www.FarFetch.com.

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