Financial Literacy Missing from Financial Wellness Programs; Finasana Fills the Gap

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Curated Ways to Achieve Financial Balance

Financial literacy is the backbone of long-term financial success. Finasana for Business offers a uniquely proactive solution that is geared towards engagement.

Without financial literacy one cannot have lasting financial well-being. ”

– Gabi Slemer, founder, Finasana

FORT LAUDERDALE, FLORIDA, U.S., September 15, 2021 / – More and more employers are offering financial wellness programs, but financial literacy, the backbone of long-term financial security, remains low. According to the National Financial Educators Council, financial illiteracy cost each American an average of $ 1,600 in 2020.

Finasana For Business offers a uniquely proactive solution that equips employees with the tools they need to navigate the increasingly complex maze of money management. The web platform and mobile app are intuitive, designed for busy people, and designed to encourage interaction with 4-minute video and audio lessons that cover basic personal finance topics in easy-to-understand language.

“Financial well-being plays a crucial role in our mental health and our general well-being,” says Gabi Slemer, founder of Finasana.

“But maintaining the feeling of security and control that comes with financial health means making the right decisions every day. Without financial literacy one cannot have lasting financial well-being. “

Unlike many financial wellness benefits, Finasana for Business is non-reactive. Instead, the platform’s content takes a preventative approach, allowing employees to maintain healthy money habits that reinforce over time to minimize stress.

“Financial wellbeing is the ultimate goal. Financial literacy is a tool with which we can get there and stay there, ”says Gabi.

“Personal crisis management can help someone get out of a really bad financial situation. But without a basic understanding of personal finances, that person could easily fall back into the same financial traps. “

Financial literacy correlates positively with financial resilience. Findings from the National Bureau of Economic Research show that greater financial literacy increases an individual’s ability to cope with not only personal setbacks, but macroeconomic challenges such as the COVID-19 pandemic.

With a solid finance vocabulary and knowledge base, people can actively participate in their finances and make decisions that bring them closer to their short and long-term goals.

One of Finasana users avoided working with a financial advisor because she felt she did not have the language or understanding to evaluate her recommendations. “I don’t know enough myself, so I don’t want to spend a lot of money telling me things I can’t judge,” she said.

But even with the amount of information freely available online, financial literacy remains out of reach for many. People may not have the time, patience, or inclination to sift through long, disjointed articles or watch hours of jargon-riddled lectures. Furthermore, the current tendency – favoring smaller immediate gains over larger future rewards – can lead some to ignore or break away from their financial situation.

Finasana faces these challenges directly, which leads to a product that is tailored to maximum acceptance and commitment.

“We know people are busy. We know you may find financial topics boring. Our lessons are bite-sized and geared towards different learning styles so that employees can view, hear or read our content anytime, anywhere, ”says Gabi.

“By combining abstract financial concepts with comprehensible real scenarios, we flip a switch in the minds of our users. Suddenly they understand why financial literacy is so important. Gamified progress tracking, hands-on activities and interactive quizzes ensure that people keep coming back to our platform. “

In addition to financial planning, coaching, and debt management, a complete and functional financial wellness program must also include financial literacy. Knowledge is the foundation of financial success, and Finasana for Business improves the overall effectiveness of existing corporate financial wellness programs.

Companies can implement the off-the-shelf solution or work with Finasana’s team of industry experts to create a fully bespoke, bespoke financial literacy program.

Learn more about Finasana For Business at

About Finasana:
Finasana is an online platform for financial wellness and education. Finasana’s brief, curated video and audio content, hands-on activities, and quizzes enable subscribers to regain control of their finances. Finasana is committed to simplicity and accessibility to make financial literacy accessible to everyone in six categories: Investing, Budgeting, Financial Wellbeing, Saving, Spending, and Borrowing.

Mia Slater
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