GreenPath Financial Wellness Celebrates 60 Years of Empowering Financial Wellness

The national non-profit has helped millions of people remix the American Dream since 1961

FARMINGTON HILLS, Mich., Aug. 24, 2021 – (BUSINESS WIRE) – Since its inception in 1961, GreenPath Financial Wellness has grown into one of the largest and most trusted national nonprofits focused on financial wellbeing for all. For more than 60 years, millions of people have turned to GreenPath to help them overcome debt, foreclosure, bankruptcy, or credit challenges and achieve their financial goals.

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Albert O. Horner founded GreenPath with a vision: to change lives. Born of the Michigan Credit Union League as a household and financial education service, the organization was founded a few years later as credit counseling centers. GreenPath was one of the first agencies in the country to be approved by the U.S. Department of Housing and Urban Development (HUD) to provide financial advisory services. Since 2004, the 995-HOPE hotline and 167 HUD-certified consultants and housing experts have helped more than 9 million borrowers in need. GreenPath was one of the first agencies to be approved by the Department of Justice to provide bankruptcy and education services. “I am very grateful to all those who continue my life’s work and my passion,” said Horner.

“GreenPath is profoundly changing people’s lives. We have been doing this for 60 years, and doing it better every day,” said Kristen Holt, President and CEO of GreenPath. “When I think of the ‘why’ behind our work, it starts with those we have served over the past six decades. We empower people to build financial resilience. So I get up for this work every day, knowing that our work matters. “

A key differentiator is GreenPath’s team of financial wellness experts. Whether they’ve worked 3 months or 30 years, GreenPath Consultants are passionate about working with clients. The non-profit organization has built human-centered design into its DNA and puts people at the center of its actions. GreenPath’s culture has become more open, inclusive and impact-oriented. GreenPath has been recognized as a top place to work by the Detroit Free Press, Energage, and Companies That Care for years.

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Holt added, “I love running an organization where each of our nearly 500 team members wakes up every day to improve our customers’ lives and their financial health. With the empathy and impartial advice of our consultants, GreenPath has become a national leader in financial health and is ready to serve for decades to come. “

Under Holt’s leadership, GreenPath’s series of strategic acquisitions has expanded its customer base, increased grant funding and enhanced economies of scale. Between March 2017 and March 2019, GreenPath acquired Consumer Credit Counseling Service of Orange County, Consumer Credit Counseling Service of Central Oklahoma, and entered into strategic partnerships with the Homeownership Preservation Foundation (HPF), Rural Dynamics, and ClariFi. These investments expanded GreenPath’s presence by 60 employees and 13 locations.

“In 2001, our name was changed from Credit Counseling Centers to GreenPath to reinforce our commitment to providing holistic financial advice that covers the full picture of an individual’s financial situation,” said Donna McNeill, GreenPath chief operating officer. “In order to make our advice more widely available, we have obtained a nationwide license, added telephone advice to pure personal advice, and updated our internal systems and digital tools – so that we can offer the highest quality services on the market.”

Another key component of GreenPath’s success is working with more than 550 credit unions, banks and employer partners. These partnerships will provide millions of people across the country with new offerings such as virtual coaching and better access to trusted GreenPath financial advice.

About GreenPath Financial Wellbeing

As one of the largest financial advisory agencies in the country, GreenPath Financial Wellness has served millions of people with debt and credit management, student loans, home ownership, and foreclosure prevention. GreenPath is headquartered in Michigan and works directly with individuals, banks, credit unions, and employer partners in the United States from more than 33 locations, as well as through phone access and online tools. GreenPath is a member of the National Foundation for Credit Counseling, Michigan Diversity Council, Texas Diversity Council, and is accredited by the Council on Accreditation. To learn more, visit or call 866-648-8122. Follow the nonprofit on Facebook and Instagram @greenpathfinancial and on Twitter @GreenPath.

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GreenPath Financial Wellbeing
Chandra Lewis
[email protected]

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