How a financial wellness platform is helping free power market consumers

Brazil’s Allya is a financial wellness platform that gives users discounts by following good habits.

Amid rising energy tariffs in the country, the company is working with distributed PV solar generators to offer lower prices to free market consumers.

BNamericas spoke to founding partner Gustavo Antonelli about these and other projects and the company’s growth plans.

BNamericas: What are Allya’s plans for growth?

Antonelli: Our big goal for the next 12 months is to triple our active user base, ie those who use our platform every month, from 100,000 to 300,000 users. In total, including the inactive users, we have already reached 400,000 users and want to grow to 1 million by the end of 2022.

BNamericas: How does your platform work?

Antonelli: Allya is a financial wellness platform. We encourage users to develop good habits to get discounts on everything they consume and use on a daily basis.

For example, our product is offered to the HR departments of companies that offer it as a benefit for their employees. We also have a few banks that are making our platform available to their account holders to help them save money.

BNamericas: What about the energy sector?

Antonelli: More recently, we have received referrals from some users asking for discounts from companies in the sector, and on this basis we started to register some players, such as solar panel installers.

Today we have some partners who offer a 10% discount on this service. We also offer a strategic orientation for the financing of solar modules, for example through consignment loans.

BNamericas: Do you also offer discounts for energy consumption? Tariffs are rising in Brazil.

Antonelli: We give tips to consumers to develop energy-saving habits, but our greatest strength is access to discounts through our platform. We have an initiative in partnership with [São Paulo-based PV solar distributed generation company] Eletris, from the Garin fund, reserves the demand for one of its power plants at a low price and offers our customers discounts of up to 15%.

BNamericas: So this is aimed at consumers of the free electricity market?

Antonelli: This is the front that we see with the greatest potential. We are wanted to help communicate with free market consumers.

In Minas Gerais, for example, we already have five players who make offers, create a competition to see who can attract more consumers, and thus generate even more discounts for users.

BNamericas: What is the profile of this company?

Antonelli: Including Origo Energia, ePop and Metha Energia, which are marketplaces for these energy credits. And contracting is very simple: the consumer sends a picture of the electricity bill and, depending on demand, these companies send a proposal for a monthly credit agreement, which is deducted from the bill.

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