How Ai And Cognitive Computing Transform Financial Wellness Programs?
Employee financial health is a relatively recent employee achievement that is often misunderstood and underutilized. Some organizations only offer education with no measurable, actionable next steps towards a secure retirement. Others offer advice that is affected by a conflict of interest.
AI and cognitive computing, on the other hand, have made it affordable and scalable to provide employees with fully customized financial plans and personalized guides that improve over time. The more an employee uses the tools of an AI-powered financial wellness platform, the better the user experience becomes. The intelligence of the platform relies on itself.
Both tools allow beginners to tailor guidance to workers with diverse needs. Baby boomers struggling to fund an adult child’s college education and gain financial stability need different guidance than millennials grappling with student loan debt and a mortgage. AI and cognitive computing can provide tailored recommendations and advice based on each individual’s circumstances. It is important that the technology makes adjustments in real time. For example, suppose the stock market fluctuates or an employee goes through a significant life change, such as a life change. B. marriage or the birth of a child. In this case, the technology will adapt quickly and suggest new strategies and tactics.
The combined strength of AI and cognitive computing enables all of the sophisticated components of the financial wellness program to work together. A financial wellness platform must have a wide range of personal finance management capabilities, including goal-oriented financial planning, budgeting and expense tracking, savings, debt management, estate planning, and insurance advice, to achieve meaningful employee engagement. AI and cognitive computing use data from every aspect of the platform to notify other parts of the platform.
AI and cognitive computing are particularly good at accomplishing a core objective in all financial wellness programs: cumulative learning of personal finances. An AI-led financial wellness program will inspire employees to take the next steps as their confidence in their personal finances grows. These actions build on the expertise and experience gained from previous platform experiences.