Prashan Agarwal, ex-Gaana CEO and PropTiger Cofounder, launches spiritual wellness platform OMI
(L) Prashan Agarwal and Aniket Lila (R)
Prashan Agarwal, ex-CEO of Gaana and co-founder of the online real estate marketplace PropTiger, has teamed up with Aniket Lila, ex-Nexus Venture Partners, to launch OMI, an online spiritual and wellness platform that aims to combine ancient Vedic methods with a new age lifestyle.
OMI can be downloaded from the Google Playstore. It has received undisclosed funding from Nexus Venture and aims to disrupt more than $ 10 billion in spiritual wellness market in India.
“Today the world is facing a multitude of changes in our lives in terms of the way we live, connect, we embrace, unprecedented things we go through, and this has an impact on the spiritual, devotional and the spiritual well-being of all of us. In addition, the proliferation of the Internet and digital payments in the Indian population is at an all-time high and growing. This dynamic makes the market ripe for innovation in this category, “said Agarwal.
“We are revolutionizing the nearly 4,000 year old market in India by bringing the best of ancient India to Millennials through a practical, private, holistic and personalized platform. OMI will be your personal spiritual guide. Our mission is to make the world go.” a happier place. Most Indians are spiritual and this gives us a blue chance, “added Lila.
Pratik Poddar, Principal at Nexus Venture Partners, said, “We look forward to partnering with Prashan and Aniket. This is a deeply India specific problem with very large existing profit pools. Nobody approached the market in a millennial-centric way and developed a product-oriented, scalable and trustworthy solution. Having known the founders for many years, I am delighted to be working with them to crack this $ 10 billion market! “
Agarwal is an alumnus of IIT Kanpur and ISB alumnus and was most recently CEO of Gaana, India’s largest music streaming service. At Gaana, he was instrumental in growing the company from 10 million monthly active users to over 180 million active monthly users and raised more than $ 200 million from Tencent to help Gaana become a household brand. He was previously co-founder of PropTiger.com, India’s largest marketplace for real estate transactions. Lila is a graduate of Northwestern University and most recently was part of the investment team at Nexus Venture Partners, India’s largest indigenous VC.
Commenting on the undisclosed level of funding from Nexus Venture Partners, Agarwal said, “The funding will be used primarily to recruit talent in product, technology and operations. We are looking for executives with a passion for the stage who would like to support us in setting up OMI from day 0.
“Our goal is to improve the wellbeing of 10 million people in 5 years and create the largest spiritual wellness community in the world. At the beginning you can use our “Astro Guides” on the OMI platform. and receive a personalized remedial plan that includes activities like meditation, chanting mantras, affirmations, and journaling. We are currently focused on bundling a fragmented offering and building a trustworthy brand. As OMI scales you will see how we expand the platform and add many more services to help you improve your spiritual wellbeing, ”added Lila.