Securian Financial Teams Up with iGrad to Offer the Enrich Financial Wellness Platform to Retirement Plan Clients

San Diego, CA, Oct. 21, 2021 – ( – Securian Financial has partnered with San Diego-based financial education firm iGrad to bring the award-winning Enrich ™ financial wellness platform to its retirement employer customers and theirs Employees at no additional cost.
It is called personalized financial training by Enrich ™ and involves the assessment of the financial behavior of Your Money Personality ™, which analyzes the financial “personality” of each user. The platform also offers:

Financial education courses with personalized action plans on topics such as budgeting, mortgage, healthcare, college savings, student loan repayment, banking, credit, financial planning and more:

• Retirement and Affordability Analyzers
• A range of student loan and higher education tools
• Personal financial calculator and a real-time budget tool

“Enrich’s Personalized Financial Education is the latest addition to Securian Financial’s Financial Wellness 360® program. We are excited to bring the Enrich platform to our retirement customers and their employees, ”said Brandon Bellin, director and actuary, Retirement Solutions, Securian Financial. “Financial stress is a major pain point for far too many Americans. The inclusion of the Enrich tool in our financial wellness program will help our customers gain the trust they need to create a secure financial basis. “

Enrich is used by more than 20,000 employers and more than 300 financial institutions across the country, with artificial intelligence that appeals to each user with the most relevant content based on financial situation and stage of life. The Enrich platform includes dynamic tools and courses that provide a highly personalized and interactive learning experience on financial topics such as student debt, mortgages, budgeting, investing, retirement and long-term care.

According to a 2021 CreditWise survey by Capital One (1), 73 percent of Americans rank their finances as the top source of stress.

To combat financial stress, Enrich users are encouraged to regularly update their stress score to measure the correlation between improved financial wellbeing and stress levels. 2019 data shows that their stress levels decreased an average of 23 percent as Enrich participants improved their financial understanding.

Additional Enrich data found positive behavior changes as a result of program participation, including:

• 27 percent more users with emergency funds to cover expenses for three to six months
• 28 percent more users who pay their credit cards in full each month
• 32 percent more employees who achieve their financial goals
• 15 percent more users contributing to their retirement plan

“The Enrich platform can help people of all income levels and at all stages of life,” said iGrad founder and president Rob LaBreche. “Securian Financial demonstrates the importance of financial wellness by offering Enrich to thousands of American employees who have virtual access to the platform and receive bespoke financial wellness training tailored to their needs and situation.”

In the retirement planning market, Securian Financial serves companies of all sizes with an emphasis on plan assets ranging from $ 1 million to $ 200 million. Securian Financial offers 401 (k), 403 (b), Pooled Employer Plans, defined benefit and pension risk transfer products. Securian Financial retirement products are issued by Minnesota Life Insurance Company and Securian Life Insurance Company, a New York licensed insurer.

About Securian Financial
At Securian Financial we are there for the family. And that’s why we’re here. Our goal is to help our customers build a secure future. Since 1880 we have built a uniquely diversified company that has survived economic ups and downs while remaining loyal to our customers. We are committed to the markets we serve and offer insurance, investment and retirement solutions that give families the confidence to focus on what really matters: banking memories with those who matter most.

About iGrad
iGrad is a San Diego-based financial technology company that provides artificial intelligence-powered financial wellness solutions to more than 600 colleges and universities, more than 20,000 employers, and more than 300 financial institutions. Your Money Personality ™ by iGrad was recently recognized by the Institute for Financial Literacy with the 2020 Excellence in Financial Literacy Education (EIFLE) Adults’ Education Program of the Year Award. iGrad is one of three 2020 award winners at the inaugural Barron’s Celebrates: Financial Empowerment after being selected by a team of judges for its contribution to improving the financial health and safety of Americans. iGrad also received the Eddy Award 2019 for Financial Wellness from Pensions & Investments for its Enrich platform. For more information on the iGrad platform, please visit Further information on the Enrich platform for employers and financial institutions can be found at


Enrich Financial Wellness services are provided by Enrich, iGrad’s financial wellness platform, and all such services and products are the sole responsibility of Enrich / iGrad. iGrad is not affiliated with Securian Financial Group, Inc., Minnesota Life Insurance Company (“Minnesota Life”) or Securian Life Insurance Company (“Securian Life”), and the services are not part of your contract with Minnesota Life or Securian Life. Minnesota Life and Securian Life have made these services available to their respective Group Employer and Plan Sponsor customers as a potential resource, and such availability does not constitute endorsement of the products and services.

Securian Financial is the marketing name of Securian Financial Group, Inc. and its subsidiaries. Minnesota Life Insurance Company and Securian Life Insurance Company are subsidiaries of Securian Financial Group, Inc.

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