Stockholm-based relationship wellness app Coupleness raises $1.1 million in seed round
Stockholm’s relationship wellness app Coupleness has raised $ 1.1 million in a seed round led by Icebreaker. Kry co-founder Joachim Hedenius and Epidemic Sound COO Marcus Lewold also took part as angel investors. Coupleness reports that the funds are used to promote the product and accelerate its growth.
Coupleness was founded in 2019 by Ted Rosén and Jenny Holmström and aims to promote relationship wellness for couples by actively investing in the bond. The app is an innovative communication platform that guides couples through practical activities that each partner can do on a daily basis.
Based on the McKinsey study, which estimates the wellness industry to be worth $ 1.5 trillion, coupleness combines elements of wellness and mindfulness to promote healthy relationships. The company believes that deepened relationships are beneficial not just for individuals and couples, but for all of humanity.
“Just a few minutes of connection a day can help couples feel stronger in their relationship while balancing their busy lives,” commented CEO Holmström. “Love is a skill in which we can get even better. That’s why we developed coupleness to help couples practice and grow together. “