Viva First Selects MX to Power its Mobile Banking App Focused on Building Financial Wellness in the Latino Community

With MX, Viva First offers its customers, thanks to the digital solution from MX, MoneyMap with Pulse, digital money management tools that are tailored to their spending and saving habits. Driven by MX’s data improvement, MoneyMap uses machine learning with Pulse to provide Viva First customers with self-directed, personalized financial information on their smartphones to build financial wellbeing and independence.

“Our ultimate goal is to build financial wellbeing within the Latino community. We needed a partner who could help us create a powerful, customized mobile experience – and give our users a complete toolkit of just a few tools.” said Jim Simpson, Co-founder of Viva First. “We saw from the start that our vision and goals best match those of MX.”

“MoneyMap with Pulse provides our users with a hyper-personalized user experience based on enhanced data to both predict spending behavior and recommend next steps,” added Natalia Muñoz-.Moors, Executive Vice President at Viva First. “This will make the banking experience easier not only for our Latino customers, but for all of our customers for future generations.”

MoneyMap withPulse is based on MX’s industry-leading digital money management – including its data aggregation and data enhancement engine that helps the world’s leading financial institutions, fintechs and organizations clean, categorize and expand financial data so customers have the tools they need They need to manage their money to improve.

“We are excited to be working with Viva First on a digital banking experience that includes accurate, personalized financial advice for the Latino community,” said Nate Gardner, Chief Customer Officer at MX. “Through a joint partnership, we will strengthen Viva First’s commitment to its customers, as they are committed to their financial success in the short and long term.”

Viva First is currently in the alpha test phase and is expected to launch its mobile app in app Texas in 2021. Join the waiting list at to be informed about availability.

About MX

MX, the leading provider of modern connectivity and data enhancement for financial institutions and fintechs, helps companies worldwide connect to the world’s financial data and turn unstructured raw data into their most valuable asset to deliver intelligent and personalized money experiences. MX connects more than 16,000 financial institutions and fintechs and offers the most reliable and secure data connectivity network in the industry. In addition, MX serves 85% of digital banking providers as well as thousands of banks, credit unions and fintechs with a combined reach of over 200 million consumers. To find out more, follow us on Twitter @MX or visit

About Viva First

Viva First is the first free bank account and Visa® debit card designed specifically for the Latino community. Take control of your spending with a free, feature-rich Visa® debit card. Receive smart notifications to help you achieve easy incremental savings goals. Join the waiting list to be notified of availability.

Tom Cook
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