Yodlee Unveils Enhanced Developer Portal For Fast Creation of Digital Financial Wellness Experiences and FinTech Apps
SAN MATEO, California., June 17, 2021 / PRNewswire / – Envestnet | Yodlee, (NYSE: ENV), a leading data aggregation and analytics platform driving dynamic, cloud-based innovation for digital financial services, today announced an enriched developer experience. The new offer is based on Envestnet | Yodlee’s popular platform for advancing the embedded finance ecosystem by accelerating the ability for developers to create hyper-personalized and actionable financial wellness experiences.
The new developer portal follows a 1500 percent growth in developer participation on Envestnet in the last 12 months | Yodlees platform from FinTechs and other financial service providers. This growth has resulted in hundreds of thousands of total activity on the platform and billions of API calls.
The updated experience provides easier customer onboarding, improved navigation, and a streamlined approach to accessing financial data and API implementations for developers, accelerating time to market. The portal is operated by Envestnet | Yodlee’s industry-leading financial data coverage and quality, enabled by billions of API calls and powered by more than 17,000 global sources and over 500 million linked accounts. Easy-to-use tools, such as an ever-growing library of examples, code, and apps, allow developers to test, integrate, and get to market quickly while adhering to appropriate data security and protocols. Through Envestnet | With Yodlee’s Quick Start offering, developer portal users can be up and running in less than 24 hours.
The developer portal experience also builds on access to asset data enrichment and offers all users of the portal, regardless of their size, the opportunity to create world-class wealth experiences. This type of enriched investment data enables smaller FinTech companies to take advantage of technologies that are used on a larger scale by large investment firms. These functions are the key for Envestnet | Yodlee’s goal is to provide developer portal users with the tools to thrive as they grow and scale.
“The pandemic has accelerated the pace of digital transformation for the financial services industry,” said Brandon Rembe, Chief Product Officer of Envestnet. “The new Envestnet | Yodlee Developer Portal enables financial services providers and FinTech innovators to simplify the process of introducing products into even shorter timeframes in order to keep pace with consumer expectations for actionable financial wellness products.
“We didn’t do this alone. This refresh has been made possible by our deep and collaborative relationships and partnerships in all aspects of the FinTech ecosystem, from small FinTechs to large corporate developers. I think that’s why we’re seeing so much growth. “In terms of registration – we see ourselves as a long-term partner based on what developers want to get out of our portal and APIs, while at the same time supporting the ever-evolving use cases.”
“We know from working with small and large financial services providers that getting a product out quickly to keep up with market trends and innovations is often a top priority for development teams. It’s no surprise that Envestnet | Yodlee’s Developer Portal such experiences has seen significant growth among FinTechs and other financial services providers. Rapid onboarding and a solution-oriented approach allow innovators to focus on what they do best, “said Duy Vo, Founder of Productfy, a developer-focused banking-as-a-service provider.
The updated developer portal is now available at developer.yodlee.com.
Envestnet, Inc. (NYSE: ENV) is changing the way financial advice and wellness are delivered. Our mission is to provide consultants and financial service providers with innovative technology, solutions and intelligence to make financial wellbeing a reality for all. Over 106,000 consultants and more than 5,200 companies, including: 17 of the 20 largest US banks, 47 of the 50 largest asset management and brokerage firms, over 500 of the largest RIAs and hundreds of FinTech companies, use Envestnet’s technologies and services to do this help to get better results for businesses, consultants and their clients.
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